Building your brand is child's play!

Advergaming is a phrase that was coined recently to describe the union between interactive, game-based content and advertising. It should be no surprise to discover that the placement of products, logos and other brand elements within the context of a game is an effective method of building brand awareness and affinity. After all, the same principle has underpinned sporting sponsorships and product placements within film and television productions for years.

What may surprise you is how affordable it can be to have your own, custom game developed and/or distributed by iOnline. For just a fraction of what you would expect, iOnline can develop games based in Flash that showcase your brand within a context that ensures audience engagement.

Whether designed to be consumed by individuals in the comfort of their own homes, or by groups in public settings, advergames can work wonders towards building awareness of your brand and towards attracting leads for you.

One of our recent projects in this field, for example, involved the development of an interactive trivia game for the Gold Coast Golf Group that was to be displayed on a plasma screen at the 2005 PGA Golf Expo. Registration was required by players prior to engaging with the game, which helped the client to build a database of leads for follow-up. Furthermore, the game was filled with imagery, branding and even textual content related to the companies that were members of the Gold Coast Golf Group; helping to build brand awareness and product knowledge amongst both players and onlookers.

We'd love to accept the challenge of translating your brand into an entertaining, interactive setting. Please submit a quick quote request if you'd like to find out how we can help you in this field.